News & Events


United Arab Emirates, 29th November 2016 – Juma Al Majid Group – Tyres and Batteries Division is the exclusive distributor for flagship brand, Yokohama in the UAE.

Today Juma Al Majid Group – Tyres and Batteries Division announced that it is expanding the already popular GEOLANDAR series. The launch of the all-new Yokohama GEOLANDAR G056 and G055, will provide the perfect tyres for highway applications, with outstanding and durable tread life for 4×4’s, SUVs and crossovers. Yokohama’s Advanced All-Season Compound Technology greatly extends tread life whilst enhancing all-weather traction. The adaptive shoulder blocks also form a continuous rib to help reduce tread noise.

An evolution of a long-time consumer favourite, the Yokohama GEOLANDAR series features a multi-combination tyre compound, including Yokohama’s patented Orange Oil technology, that enhances wet traction, provides better fuel efficiency and improves tread life by up to 21% compared to the previous model, the GEOLANDAR HT/S G051, which it replaces.

Mr. Eisuke Imai, General Manager, Yokohama Rubber Co., Africa & Middle East., stated “It is with great pleasure that we introduce these new tyres into the UAE, one of the most important markets in this region. There has been a dramatic recent rise in demand for SUVs and pick-up vehicles in the UAE, and we believe that our new tyres will exceed all customer expectations.”

Chief Operating Officer of Juma Al Majid Group Eng. Khaled Issa commented: “With the launch of our new tyre models the GEOLANDAR 056 & 055, we are strengthening our entire product line for UAE consumers. This range of tyres is specifically designed to adapt to all weather conditions and UAE highways, for all of the market’s 4×4 and SUV users. This is the next milestone that Juma Al Majid Group and Yokohama will achieve together, in their relentless pursuit towards customer satisfaction..”

Rajesh Puthonveedu, Department Manager, Tyres & Batteries Department at Juma Al Majid Group said: “Yokohama’s Geolander series tyres are exceptionally popular in the United Arab Emirates, delivering a high degree of customer satisfaction to every 4×4/SUV driver. The G056 & G055 will once more enhance performance in terms of high-speed handling, quieter drive, better traction and wear resistance (optimal wear). The G055 range is tailored to SUV crossovers prioritising high-speed performance, as the G056 offers the maximum tyres size range that caters to larger SUVs of U.S.& European origin. With the introduction of G056 & G055, as well as the GEOLANDAR Series portfolio, SUV/4×4 tyres can now be purchased from Juma Al Majid for All Terrain (A/T) applications, Highway Terrain (H/T) applications, and high performance.”

During our campaign we had checked around 15 vehicles and taken down all the technical details and provided the drivers with advice booklets. The training team memebers educated the drivers and fleet incharge regarding the importance of correct inflation pressures and tyre rotation which was appreciated by them.